This is the first product that I have purchased from Illamasqua, a UK based cosmetic company offering 'makeup for your alter-ego'. Created in 2008 and designed with nighttime in mind, Illamasqua provides a vast colour range without sacrificing professional quality. Described as a pink berry red with a matte finish, Drech will undoubtedly make a statement. Opaque and highly pigmented, I find the formula to be incredibility creamy and surprisingly smoot h. It stays put without deep staining, eliminating the need for multiple applications. P urchased from Sephora for $22, a median price point for designer makeup, Illamasqua provides products that are free from animal testing, which is important to me. Drench is a shade I will rock during the day as well as night and I rate this lipstick 4.5 out of 5 stars. I love the coverage, the application is smooth and non-drying. The formula is creamy and lightweight, colour-true and non-feathering. I'm looking forward to tryin
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