New product: 100% Pure Cream Foundation Review.

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Pretty sure you've figured out my obsession with 100% Pure. Since I switched to a vegan diet, it only makes sense that I switch what I put on the outside of my body, too. Even though I am obsessed with their Water Foundation formula, there are times when I want a little more coverage than it provides.


Introducing Cream Foundation. Housed in the same metal compact as the powder foundation and blush, Cream Foundation is gluten free, soy free and 100% vegan. Formulated with avocado butter, it will not cake or settle in to dry patches or the broken skin around blemishes. I start with 1 pump of Luminous Primer on my +BECCA Cosmetics One Perfecting Brush and after it's application I tried to load up 1/3 of the bristles on the end with Cream Foundation but this brush is not the right tool for this product. Not to mention the shedding. I am going to use a damp beauty blender next.

Anyhoo, it goes on so smooth and yummy. The coverage is moderate, buildable and completely forgiving. I easily blended in my Cheek Tint and Diamond Perfect Finish Powder without any drag or pull; the foundation does not stay damp or dewy. it naturally dries to a velvety matte finish without any visible foundation lines. I wear Creme. It lasted all day without need for touch up and I had very limited transfer.

Retailing for $36, I rate 100% Pure's brand new Cream Foundation a coveted 5 out of 5 stars. It is also worth noting that this collection has a new shade, Alpine Rose, which is lighter than Creme for those of you that are truly porcelain. xoxo •Nancy-Lee



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