It is a fact that some hues complement your features better than others. A refined makeup palette can enliven your eye color, refine bone structure and reinvent your all-around beauty.
Leatrice Eiseman, the director of the Pantone Color Institute, consults with industry leaders in fashion, design, and marketing to choose colors that will best enhance their brands. Lucky for us her expertise also extends to individuals. Eiseman's "color-time" system uses mother nature to decode flattering palettes for every skin type. “The best way to judge your coloring is to think in terms of how color appears in nature at various times of the day,” says Eiseman, author of the palette-pleasing color guide More Alive With Color.
She divides skin tones into three categories: sunrise, sunset, and sunlight. The color range reflected off the sun at different times of the day dictate which hues are most flattering for each skin tone. That, in turn, informs your wardrobe and makeup choices.