Do you know the why behind applying your facial cleanser in an upward and outward motion? Your pores are shaped like little cones and those little cones are facing in a downward position. By pushing your cleaners 'up' you are truly pushing the product into your pores allowing the cleanser to work more effectively. The 'out' motion is what releases the makeup, oil and dirt - without squeezing, damaging and subsequently aging your facial skin. Happy Cleansing!